5 dividend shares to buy in a stock market crash

The recent rally in the stock market has investors optimistic. But Stephen Wright is making plans now to be ready for a downturn later this year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged Caucasian woman deep in thought while looking out of the window

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

With the FTSE 100 at record highs and the S&P 500 up 8% since the start of the year, some investors are getting nervous about the level of the stock market. Michael Burry is one of them. 

According to Burry, rising interest rates are likely to bring a recession in the US. In response, the Federal Reserve will lower rates, leading to the thing they’ve been trying to tackle – inflation

I don’t know whether this is right or wrong. But I’m preparing for the possibility of a stock market crash by identifying the stocks I’d like to buy if prices fall sharply.

Should you invest £1,000 in ITV right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if ITV made the list?

See the 6 stocks

Coca-Cola

I’ve been trying to convince myself that Coca-Cola shares are a good investment at today’s prices. But at a price-to-earnings (P/E) ratio of 26, I just can’t do it.

Coca-Cola looks like the kind of company that lets it’s shareholders sleep well at night. It has a strong brand and generates solid, steady cash flows.

The current share price seems to be pricing in significant growth. But with modest revenue growth, steady operating margins, and an increasing share count, I find this optimistic. 

As a result, I don’t think that Coca-Cola shares are a worthwhile investment right now. Offer it to me after a stock market crash, though, and I’ll be on it like a shot.

Experian

Experian is another stock that I’d buy if the market fell significantly. I do own this stock in my portfolio and I’d love to add to my investment.

When I bought my shares, the price was about 22% lower than it is today. And that makes quite a difference.

In my view, Experian is still a great business. It has little competition, provides a valuable product, and barriers to entry for new competitors are high.

These are great qualities, but they don’t make the stock a buy at any price. Right now, I see it as one to watch, rather than one to buy.

Diageo

Despite a turbulent 12 months in the stock market, shares in Diageo have been proving pretty resilient. That’s great for shareholders, but less good for investors looking for opportunities.

Diageo’s share price gives the entire company a market value of just under £81bn. With £17.5bn in debt and £3bn in cash, the business has an enterprise value of around £95bn. 

Against that, £2bn in free cash amounts to a 2% annual return. Even with the business growing at 5% per year, that’s still not attractive to me.

With inflation in the UK currently at 10%, I’d be concerned about buying the stock at today’s prices. A lower price tag would, but a big drop in the share price would put Diageo firmly on my list to buy.

Visa & MasterCard

Lastly, I think that both Visa and Mastercard are brilliant businesses. Together, they dominate their industry where barriers to entry for competitors are high.

Furthermore, those competitive positions don’t take much cash to maintain. Neither company has high capital expenditures, resulting in impressive cash generation.

Visa’s capital expenditures account for around 5% of the cash it generates through its operations. For MasterCard, that number is 10%.

None of this is a great secret, though, which is why the shares are expensive today. But in a stock market crash, I’d be looking at buying both.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stephen Wright has positions in Experian Plc. The Motley Fool UK has recommended Diageo Plc, Experian Plc, and Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

We think earning passive income has never been easier

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 FTSE shares taking on US tech giants — and quietly gaining ground

US tech stocks dominate headlines, but two UK tech firms are proving that FTSE shares can deliver strong growth, reliable…

Read more »

Mother At Home Getting Son Wearing Uniform Ready For First Day Of School
Investing Articles

Worried about the future? Here’s how to try and give your kid a £28,000 second income

The future is an unknown, and that scares many of us. Dr James Fox explains how we can try and…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Growth Shares

Here’s what analysts expect for the Tesco share price in the coming year

Jon Smith runs through the outlook for the Tesco share price using both his own opinion (and research) and that…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

This ex-penny stock jumped 16% today! Should I buy it for my ISA?

Our writer revisits a small-cap UK stock that he passed up on last year for his Stocks and Shares ISA.…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

How much do you need in an ISA to target a £2,500 monthly income?

Harvey Jones thinks FTSE 100 shares are a brilliant way to generate a long-term second income stream, and names a…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

These ‘boring’ FTSE 100 dividend stocks just hit 52-week highs!

Who needs to be part of the AI-frenzy when certain dividend stocks are making an absolute packet for more conservative…

Read more »

Businesswoman calculating finances in an office
Investing Articles

This FTSE 100 stock is forecast to beat Rolls-Royce in the coming year — and it’s only £1!

Rolls-Royce has been the FTSE 100 star of 2025, but analysts think this £1 homebuilder could deliver over three times…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Growth Shares

Down 86% over five years, this FTSE stock could be nearing the bottom

Jon Smith points out a FTSE share that has been beaten up in recent years but could start to show…

Read more »